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Friday 3rd, September 2010

Project Synergy

Challenge

A high profile client of ours deliver field marketing and in-store training with clients operating across the UK. CJT were asked to create a ‘next generation’ enterprise solution to deliver complex, high-end functionality across multiple devices with an emphasis on user experience and practical advantage. This was a complete ground up build including branding, GUI, UX, front and back-end build and support surround.

Solution

A next generation ‘Software as a Service’ Field Marketing system.

Synergy utilises the very latest in technologies and software developments to deliver a suite of features designed specifically to streamline the set-up and management of campaigns and provides highly granular, flexible and comprehensive reporting.

Synergy provides a sophisticated, yet easy-to-use system delivering a high end user experience, and is built to be a robust, fast and efficient way to deliver Field Marketing Campaigns.

Synergy undergoes continual improvement audits to ensure that additional features maintain system integrity.

Key Features

  • Multi-user and multi-role based setup
  • Store visit location and calendaring integration
  • Online/Offline/Handheld synchronisation
  • Flexible Field Report and Task builder
  • Field data collection system
  • Reports data visualisation and multi-format export
  • Rich Media Store and Manager
  • 14 Ready-to-use data reports
  • Live Campaign and Call File Statistics
  • Easy-to-use Campaign Set-Up and Administration
  • System set up and centralised Store records
  • Smart store and field agent mapping and allocation
  • Inline Team and Campaign messaging
  • High-end User Interface design and usability
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